Boutique branding and creative direction for emerging brands.
I work with small businesses and startups to craft visual identities, brand systems, and creative foundations with options for ongoing, fractional creative partnership.
What I Do
I help growing businesses clarify who they are and how they show up in the world by translating brand stories into dynamic visuals and thoughtful design. My work spans brand identity, creative direction, photo art direction, styling, and design with a focus on building visual systems that evolve as companies grow.
How I Work
I work as a close creative partner to understand your goals, constraints, and team dynamics without the overhead of an agency. Some clients come to me for a defined branding project. Others continue working together as their brand evolves. Either way, my approach is collaborative, thoughtful, and grounded in long-term thinking.
How I Can Help
Visual Identity Design & Brand Strategy
Thoughtful, flexible brand systems built to scale and designed with clear positioning, voice, and visual direction.
Art Direction
Guiding photography and styling, campaigns, content, and creative execution.
Fractional Creative Direction
Embedded creative leadership for small teams and early-stage brands.
Brand stories, brought to life.
I work with growing brands to translate who they are into how they’re seen, felt, and experienced. My approach is rooted in storytelling: intended to shape visual identity and brand expression into cohesive systems that are intentional, resonant, and built to evolve.
I’m Mandy, a multidisciplinary creative with a background in brand design and visual storytelling. I partner closely with founders and in-house teams to clarify creative vision and bring it to life across brand touch points. I’m drawn to thoughtful brands with a point of view and to the quiet work of shaping something durable and meaningful.
My experience includes in-house creative leadership and independent studio work across direct-to-consumer, lifestyle, and retail brands.
Clients / Collaborations / In-House:
E. Frances Paper, Frances Valentine, The Foggy Dog, Ugly Wolf, Society6, West Elm, Abrams Books, Rifle Paper Co., Scandibørn, Pangaea Brands, Plated