Society6 brought me in to elevate the brand for a more discerning, maturing customer. Founded in 2009 as an accessible art marketplace, the brand had real equity to protect, so the goal was an evolved look that still felt like Society6, one that inspires customers to make their homes their own and Live Artfully.

The work spans a new photo and campaign direction, a new brand hero typeface, and an evolving design approach across ecommerce, ads, and email.

Key Services: Creative Direction, Photo Art Direction, Visual Identity

Society6, 2026

Photography – MaddyB Creates, Rachel Watson